Portfolio of Rph Muhammad Yaseen
Introduction
Hello, I’m Muhammad Yaseen—a multifaceted professional with a diverse background, a penchant for innovation, and a relentless drive to excel in the dynamic world of digital marketing. My journey has traversed through various domains, from being a registered pharmacist and a real estate entrepreneur to amazon A-Z specialist.
I studied from primary to MPhil level without any failures in my entire academic career. I was a passionate learner. Today, I proudly hold the role of Director at SEO SMC-Private Ltd, where I leverage my wealth of experiences to craft digital strategies that amplify online visibility and drive profitability for my clients.
Pharmacist by Profession:
My foundation in healthcare as a registered pharmacist instilled in me the values of precision and attention to detail. This background has been instrumental in my approach to digital marketing—where precision is as crucial as it is in pharmaceuticals.
Entrepreneurial Ventures:
Venturing into the realm of real estate entrepreneurship sharpened my business acumen and fortified my determination to explore new horizons. The entrepreneurial spirit has always been at the core of my endeavors, pushing me to seek innovative solutions in the digital marketing landscape.
A Former Educator:
Teaching, they say, is the noblest profession. My tenure as a teacher not only allowed me to impart knowledge but also instilled in me the art of effective communication—an invaluable asset in the marketing world.
Digital Marketing Officer at Rydm LLP:
In my previous role at Rydm LLP, a prominent marketing and advertisement company, my mission is crystal clear—to enhance the profitability of my clients’ websites.The company name was changed to new RYDM SEO (SMC-PRIVATE LIMITED)
I embark on this journey with a holistic approach, leveraging a multifaceted strategy that encompasses keyword research, on-page optimization, technical SEO, link building, social media promotion, email marketing, mobile marketing, Google and Facebook advertisements, and engagement with local and international media outlets.
My Vision:
My vision is simple yet ambitious: to propel my clients to the forefront of the digital landscape. I aim to optimize their online presence, secure prominent positions in Search Engine Results Pages (SERPs), and establish a robust online reputation.
With a blend of creativity, technical expertise, and a relentless pursuit of excellence, I am committed to navigating the ever-evolving digital marketing landscape to achieve these goals.
I invite you to explore my portfolio, a testament to the projects and endeavors that define my journey in digital marketing. Together, let’s embark on a path towards digital success and profitability.
Thank you for joining me on this exciting journey.
Academic portfolio
Education up to Matriculation
My educational journey began in the humble surroundings of Primary School Majeed Keerio, where the foundations of my academic curiosity were laid. It was here that I took my first steps toward knowledge, setting the stage for what would become a remarkable educational odyssey.
My quest for excellence continued at Government High School Boys Majeed Keerio. In those formative years, I not only excelled academically but also nurtured a deep love for learning. It was at this institution that I had the privilege of being guided by the late Muhammad Idrees Mahar, who served as the Head Master. His unwavering dedication to education left an indelible mark on my academic journey.
One of the most cherished moments of my school life was receiving a Holy Quran as an award from Head Master Muhammad Idrees Mahar. This recognition was in acknowledgment of my consistent performance, as I clinched the first position throughout my academic career from Class 6 to Matric.
During my time at Government High School Boys Majeed Keerio, I particularly excelled in English and Mathematics, subjects that resonated with my passion for problem-solving and effective communication. It was not only within the classroom but also in extracurricular activities that I consistently stood out, earning the top spot not only in my class but also across the entire school.
One notable achievement during this period was securing the third position in the scholarship examination conducted at Government High School Sakrand. This accomplishment underscored my commitment to academic excellence and my ability to compete at a broader level.
My dedication to learning, reflected in my consistent ranking as the top student, culminated in my Matriculation with an outstanding Grade A. These early academic successes laid the groundwork for my future endeavors, instilling in me a lifelong passion for education and a thirst for knowledge.
My educational journey from Primary School Majeed Keerio to Government High School Boys Majeed Keerio was marked by a relentless pursuit of excellence and a commitment to academic achievement that continues to drive my endeavors to this day.
Education up to Intermediate
My educational journey continued with unwavering dedication and a thirst for knowledge as I entered Government Boys Degree College Nawabshah for my intermediate studies. This pivotal phase of my academic life further enriched my educational foundation and expanded my horizons.
From 1990 to 1993, I pursued a premedical track at Government Boys Degree College Nawabshah. During this period, I immersed myself in the intricacies of biology, chemistry, and other scientific disciplines. The premedical curriculum demanded not only rigorous academic dedication but also a deep understanding of complex scientific concepts.
My commitment to excellence persisted, even in the face of the challenging premedical coursework. I earned a respectable B grade upon completion of my intermediate education. This achievement highlighted my determination to excel in the realm of science and laid the groundwork for my future academic and professional endeavors.
As I transitioned from intermediate education, I carried forward the knowledge and skills acquired during this phase to shape my path toward a fulfilling and diverse career.
Education up to B pharmacy
My pursuit of knowledge continued as I embarked on a four-year academic journey in the field of Pharmacy. From 1995 to 1999, I dedicated myself to this rigorous program, which proved to be not only academically enriching but also immensely fulfilling.
Throughout my academic pursuit in B Pharmacy, I never faltered, consistently maintaining a record of excellence by successfully passing all subjects with flying colors. My commitment to achieving academic excellence was unwavering, and I am proud to say that I never encountered failure in any subject.
Among the many subjects that I studied during this period, Pharmacology held a special place in my heart. The intricacies of how drugs interact with the human body and the profound impact they have on healthcare fascinated me. Pharmacology became my favorite subject, inspiring me to delve deeper into the field and explore its implications in the real world.
This period of academic growth and exploration not only equipped me with a strong foundation in pharmaceutical sciences but also instilled in me a sense of discipline, dedication, and a drive to excel in my chosen field.
My successful completion of the B Pharmacy program marked the culmination of this phase of my educational journey, laying the groundwork for a career that would merge my knowledge in pharmaceuticals with my future endeavors in marketing and digital promotion.
Education up to MBA
My quest for knowledge and academic excellence extended further with my enrollment in the Master of Business Administration (MBA) program at the prestigious Institute of Business Administration, University of Sindh.
Over the course of two intellectually stimulating years, I immersed myself in the world of business and management, honing my skills and expanding my horizons.
My MBA journey was marked by a rigorous curriculum that delved into various aspects of business, including marketing, finance, management, and strategic planning. This diverse academic exposure provided me with a holistic understanding of the dynamic business landscape and equipped me with the tools needed to navigate it successfully.
During my time at the Institute of Business Administration, I not only absorbed theoretical knowledge but also actively engaged in practical applications through projects, case studies, and interactive learning experiences.
The collaborative atmosphere fostered at the institute allowed me to exchange ideas, challenge conventional thinking, and develop a forward-thinking approach to problem-solving.My commitment to academic excellence remained steadfast, mirroring my previous educational endeavors. I approached my MBA studies with the same dedication, ensuring that I not only met the academic requirements but exceeded them.
The knowledge and skills acquired during my MBA studies have been invaluable in shaping my career as a Marketing Manager with a specialization in digital marketing. The insights gained from this program continue to influence my strategic decision-making and contribute to my success in the dynamic field of marketing.
The completion of my MBA program from the Institute of Business Administration, University of Sindh, further solidified my academic foundation and paved the way for a career marked by innovation, leadership, and a dedication to achieving professional excellence.
Education up to M.Phil (Pharmacology)
Following my successful completion of the B Pharmacy program and my MBA studies, I embarked on an academic pursuit that allowed me to specialize even further in the field of pharmacology.
I enrolled in the M.Phil program at the Faculty of Pharmacy, University of Sindh, with a focus on pharmacology—a discipline that had long held my fascination.
Throughout my M.Phil journey, I approached the coursework with the same unwavering commitment to excellence that had defined my previous educational endeavors.
I delved into the intricate world of pharmacology, expanding my knowledge and deepening my understanding of the subject matter. The academic rigor of the program challenged me, but I persevered, consistently achieving exceptional results in my coursework.
My dedication and passion for pharmacology were evident in my academic performance, as I passed the courses with flying colors. I relished the opportunity to delve into the complexities of drug interactions, mechanisms of action, and the impact of pharmaceuticals on human health.
However, despite my successful coursework, I encountered challenges in completing the research component of the M.Phil program. While my academic journey was marked by significant achievements, including my proficiency in pharmacology, I was unable to finalize the research work required for the program’s completion.
Although I did not complete the research phase of my M. Phil program, the knowledge, and expertise gained during this academic pursuit significantly enriched my understanding of pharmacology.
This experience continues to inform my approach to marketing and digital promotion, as I appreciate the profound impact of effective strategies and targeted interventions, just as pharmaceuticals have on human health.
My M.Phil journey at the Faculty of Pharmacy, University of Sindh, underscored my commitment to academic excellence and my unceasing quest for knowledge.
While the research phase presented its challenges, the experience remains an integral part of my educational journey, contributing to my holistic understanding of the pharmaceutical field.
Professional Portfolio
Current Job
In my current role Director and as a Digital Marketing Officer (PPC Specialist ) at RYDM SEO SMC-Private Ltd in Shaheed Benazir Abad, Sindh, Pakistan, I possess more than 3 years of experience specializing in keyword research, SEO audit of websites, on-page SEO, technical SEO, link building, SEO content writing, and article creation, with a particular focus on health-related topics.
Through meticulous keyword research and on-page SEO techniques, I’ve consistently produced high-quality articles that not only inform and engage readers but also enhance our website’s search engine visibility. My expertise in health-related content has been pivotal in establishing our online authority in this niche, contributing to increased organic traffic and brand recognition.